Location: Bucharest, Romania Purpose of role: We are looking for a Digital Media Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. He/She should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing/media campaigns from concept to execution. Digital Media Manager will work with the marketing team, supporting teams (such as developers/graphic designers), and partners to launch campaigns on time and on budget.
The Digital Media Manager will report to the Head of Marketing.
A degree in marketing or a related field is essential for this position.
Responsibilities • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, Adwords and display (CPC/CPV/CPM/CPL) advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Monitor quantitative and qualitative characteristics of traffic coming from each channel of communication • Identify relevant audience and create efficient Look alike campaigns • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Unify metrics across all analytics tools aiming to have identical performance reports • Collaborate with internal teams to create landing pages and optimize user experience • Coordinate internal teams for implementing SEO friendly tactics (content, URLs, pages elements) • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels • Analyze behavior flow in order to spot areas for improvement • Collaborate with agencies and other vendor partners • Work closely with CRM team to define marketing strategies for CRM and retention activities on customers • Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value • Coordinate with local marketing managers
Profile • University Degree/Diploma in Marketing or Business Administration (specialization in marketing preferably) • Proven working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Excellent reporting & analytical skills • In-depth knowledge of website analytics tools (e.g., Google Analytics, Adwords, Tag Manager) • Working knowledge of ad serving tools • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement • Seniority to comprehend the complexities of an online B2C product • Excellent knowledge of English language (written and verbally)
Knowledge/Expertise/Qualifications: • Strategic thinking and strong analytical skills • Innovative approach • Budget ownership • Experience within customer focused environment • Effective negotiation skills • Ability to work under pressure and tight deadlines Desired/Personal qualities • Previous exposure within the online gaming industry • Ability to lead and work effectively with third parties • Ability to develop, lead and work within a team • Experience on CMS management • Sound understanding of IT principles
Offer
Digital Marketing Manager
Location: Bucharest, Romania Purpose of role: We are looking for a Digital Media Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. He/She should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing/media campaigns from concept to execution. Digital Media Manager will work with the marketing team, supporting teams (such as developers/graphic designers), and partners to launch campaigns on time and on budget.
The Digital Media Manager will report to the Head of Marketing.
A degree in marketing or a related field is essential for this position.
Responsibilities • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, Adwords and display (CPC/CPV/CPM/CPL) advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Monitor quantitative and qualitative characteristics of traffic coming from each channel of communication • Identify relevant audience and create efficient Look alike campaigns • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Unify metrics across all analytics tools aiming to have identical performance reports • Collaborate with internal teams to create landing pages and optimize user experience • Coordinate internal teams for implementing SEO friendly tactics (content, URLs, pages elements) • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels • Analyze behavior flow in order to spot areas for improvement • Collaborate with agencies and other vendor partners • Work closely with CRM team to define marketing strategies for CRM and retention activities on customers • Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity to generate return on investment and increase customer lifetime value • Coordinate with local marketing managers
Profile • University Degree/Diploma in Marketing or Business Administration (specialization in marketing preferably) • Proven working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Excellent reporting & analytical skills • In-depth knowledge of website analytics tools (e.g., Google Analytics, Adwords, Tag Manager) • Working knowledge of ad serving tools • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement • Seniority to comprehend the complexities of an online B2C product • Excellent knowledge of English language (written and verbally)
Knowledge/Expertise/Qualifications: • Strategic thinking and strong analytical skills • Innovative approach • Budget ownership • Experience within customer focused environment • Effective negotiation skills • Ability to work under pressure and tight deadlines Desired/Personal qualities • Previous exposure within the online gaming industry • Ability to lead and work effectively with third parties • Ability to develop, lead and work within a team • Experience on CMS management • Sound understanding of IT principles
Vedeți ce va urma în procesul de aplicare. Aflați cum vă ajutăm să obțineți acel loc de muncă.
1 din 7
aplicați cu randstad.
Aplicarea la noi este ușoară. Vă vom examina cererea și vom vedea dacă sunteți potrivit pentru job și companie.
2 din 7
vă vom suna.
Consultantul nostru vă va apela la un moment potrivit pentru a discuta despre cererea dvs. și despre aspirațiile viitoare de carieră.
3 din 7
verificarea conformității.
În continuare, trebuie doar să verificăm câteva lucruri - vom face verificările de conformitate relevante și vă vom ține la curent.
4 din 7
referință și verificarea fundalului.
Ca parte a procesului de asigurare a faptului că sunteți perfect pentru rol, vom lua legătura cu orice referințe relevante pe care le-ați furnizat.
5 din 7
jobul perfect pentru tine.
Echipa noastră de experți va organiza fie un interviu pentru rolul pe care l-ați solicitat, fie dacă consideră că există o oportunitate mai bună, vor sugera și opțiuni alternative.
6 din 7
interviu
Ne vom asigura că sunteți pregătit pe deplin înainte de interviu și că veți ști exact la ce să vă așteptați - noroc!
7 din 7
începe noua ta slujbă.
Felicitări, sunteți gata să începeți noua dvs. slujbă. Echipa se va asigura că sunteți pe deplin pregătiți pentru prima dvs. zi.
OfferThe Digital Marketing Specialist will be responsible for the coordination and execution of ourmarketing initiatives, including digital marketing, social media, event management and branding.The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneou
OfferThe Digital Marketing Specialist will be responsible for the coordination and execution of ourmarketing initiatives, including digital marketing, social media, event management and branding.The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneou
Organisation/Departmentconstructions-interior designJob descriptionCreating and delivering presentations and mood boards in coordination with the commercial and design teamsUsing website analytics to ascertain the relative effectiveness of ongoing campaigns and understand the way users interact with the siteSubmitting ideas for marketing programs designed to enhance and grow the company’s brandWriting and editing press releasesAssistance in organizing comp
Organisation/Departmentconstructions-interior designJob descriptionCreating and delivering presentations and mood boards in coordination with the commercial and design teamsUsing website analytics to ascertain the relative effectiveness of ongoing campaigns and understand the way users interact with the siteSubmitting ideas for marketing programs designed to enhance and grow the company’s brandWriting and editing press releasesAssistance in organizing comp
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